How I Think I Indulge

How I Think I Indulge

I didn’t have a clear understanding of how the world worked, but I had an inkling, as a creative person, that I was in a larger web of making stuff for temporary consumption before it all succumbed to the test of time and ended up in a pile of cultural trends, contributing to the endless cycle of creating, consuming, and then eventually, forgetting.
October 04, 2021 — Yasmeen Khaja
Something Must Be Yielding

Something Must Be Yielding

Reading the poems I wrote, I feel all sorts of things towards my undergrad self: sympathetic, understanding, even a right amount of cringe. But mainly, as someone who works in the creative industry now, I feel like I’ve lost something.
August 22, 2021 — Yasmeen Khaja
Slow Scramble

Slow Scramble

I made scrambled eggs for breakfast Saturday morning. Seemingly unremarkable, this classic breakfast is a favorite of mine. It doesn’t require a lot of fuss. Three ingredients, including salt. You need eggs, obviously. I had two. A generous knob of butter—I’ve learned from my mom that eggs taste better with butter. Four ingredients if you want black pepper, and I always want black pepper.
June 22, 2021 — Yasmeen Khaja
Here Comes the Sun

Here Comes the Sun

Checking the weather is a pastime of mine. At the onset of a mid-afternoon amble, I like to lay and scroll the weather app: will the night be significantly cooler? How many hours of fresh morning weather will there be tomorrow before the sun takes center stage? Is today warmer than the rest of the week? Right now, no—at this Wednesday’s hottest, it’s going to be 37 degrees celsius. This is an anecdote I enjoyed telling my mom at breakfast this morning: we are going to have a ‘heat wave.’

It’s funny because we already live in one.

April 06, 2021 — Yasmeen Khaja
On the things that make room for pause

On the things that make room for pause

There are things in culture that happen so fast, they become inaccurate measurements of time. If an unimaginatively corporate video of national celebration day is put out, as some are now, it somehow makes its way into one, two, ten, twenty corners of the social media realm. Setting aside the fact that social media is a public square, and setting aside the fact that it’s run by algorithmic giants, the speed of reach is undeniable. Tiny black box in hand becomes massive white box on the highway, which becomes culture by telecommunication. Essentially, this terribly uncreative work is naturalized, less than overnight, into the landscape of cultural celebration. 
February 22, 2021 — Yasmeen Khaja
Copy Paste means you don't really care about handcrafted

Copy Paste means you don't really care about handcrafted

The problem with these copycat, copy paste, "me too" businesses is they have no authenticity, and that means they don't really care about their partners, their customers, or the brand values...
February 13, 2021 — Khaled Alramly
Who (and what) is HIND?

Who (and what) is HIND?

Here we are on our way to a holiday lunch in December 2020, after the onset of Covid-19. This was the first time he had been to his sister's house since 2019. The irritatingly so "effortlessy-cool" dressed one in the middle...
February 02, 2021 — Khaled Alramly