Iro Iro: Zero Waste
Iro Iro was formed to bring happiness back to the planet, and to those who inhabit it. Their handwoven fabrics are up-cycled, woven with love and care by weavers from a village near Jaipur, India. The brand carefully creates patterns for your personality, all from fabric that would otherwise have been sent to the landfill, and it’s not just the fabric that is finding new life. Every finished iro iro product represents the revival of a dying craft tradition. Every product sold supports a family of weavers, and enables them to pursue a profession they are passionate about, instead of having to move into the unorganised sector.