Chola the Label is Sohaya Misra's brain child aiming at accessible, everyday and comfortable luxury wear. The clothes are easy to wear with a lot of detailing and edge. The fabrics used are textured linens and cottons with no embellishments, so the integrity of the fabric is maintained. the clothes can be layered in various ways so they can be given a completely different look every time they are worn. Started in 2015 by Sohaya Mishra, Chola has grown into a contemporary label that believes in an ethos of simplicity. Their clean lines, relaxed silhouettes and impeccable tailoring keeps the integrity of the fabrics intact.